IPTV has surged in popularity in the UK, driven by its ability to cater to the increasing demand for customized and ad-free viewing experiences. Audiences can now enjoy various channels and services tailored to their interests, often cheaper than traditional cable and satellite providers.The rise of IPTV marks a pivotal shift in media consumption. It integrates various forms of content delivery, including live broadcasts, video on demand (VOD), and time-shifted media, into a unified platform.